Unauthorized sellers, counterfeiters, and listing hijackers erode your margins and damage your brand reputation. We manage your Walmart Brand Portal, monitor for infringements, and take enforcement action to protect your intellectual property.
Full Brand Portal management — monitoring, enforcement, and prevention.
Who This Is For
You own trademarks and are experiencing unauthorized sellers undercutting your MAP pricing or selling counterfeit products on your Walmart listings.
Average price recovery: 15-25% after enforcement
Your private label products are being copied or counterfeited on Walmart. Need proactive monitoring and takedown procedures.
Counterfeit complaints can suspend your listings.
Unauthorized resellers sourcing through gray market channels and damaging your relationship with retail buyers.
The Challenge
Unlike Amazon's Brand Registry, Walmart's Brand Portal is newer and less understood by sellers. This creates gaps that unauthorized sellers exploit.
Unauthorized sellers attach to your product listings and compete for the Buy Box with lower prices
Fake versions of your products sold under your brand listing, generating safety complaints and negative reviews
Resellers undercutting your Minimum Advertised Price, eroding margins for all authorized sellers
Third-party sellers modifying your product titles, images, and descriptions on shared listings
Products sourced through unauthorized channels (liquidation, overseas) sold as new on your listings
Unauthorized sellers typically undercut MAP by 15-30%, forcing authorized retailers to match or lose the Buy Box.
When counterfeit or gray market products fail, customers blame your brand — not the unauthorized seller.
Other sellers on your listings winning the Buy Box means your ad spend drives sales to competitors.
High volumes of customer complaints about product authenticity can trigger Walmart's Trust & Safety review of your entire account.
Don't let these challenges hold your business back. Our expert team has solved these problems for dozens of brands.
Our Process
Proactive monitoring, rapid enforcement, and prevention strategies to protect your brand on Walmart.
Ready to get started?
Get Your Free AuditCommon Mistakes
Many brand owners don't know Walmart has a Brand Portal. Without registration, you have no enforcement tools and no listing control.
Every day an unauthorized seller is on your listing, they're taking your Buy Box, spending your ad-driven traffic, and potentially damaging your brand with inferior products.
Gray market products are genuine but sourced outside authorized channels. They often lack warranties and proper storage, leading to quality complaints attributed to your brand.
Reactive enforcement catches problems after damage is done. Automated daily monitoring catches unauthorized sellers within 24 hours of listing.
FAQ
Book a free strategy call and we'll assess your needs and build a custom plan for your brand.