The Challenge
An ecommerce brand selling home goods on Walmart Marketplace was generating steady traffic but struggling to convert visitors into consistent sales. They had already launched advertising campaigns through Walmart Connect but lacked a clear campaign structure.
Spending budget on keywords that don't convert.
Campaigns weren't organized by product type or intent.
Missing out on top-of-search placements for key terms.
Not using Walmart's reporting to drive bidding decisions.
"Advertising plays a critical role in gaining visibility on Walmart Marketplace."
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Book Strategy CallOur Strategy
We redesigned their advertising approach
Redesigned structures to separate discovery and conversion-focused campaigns.
Identified high-intent search keywords, implemented structured targeting.
Implemented bid adjustments for high-performing placements, maximize ROAS.
Regular campaign data analysis to refine strategies, identify opportunities.
Results
Every brand has untapped potential on Walmart. Book a strategy call to see how we can scale your marketplace revenue.
Explore the services that drive results for brands like yours on Walmart Marketplace.